E-cigarette advertising and marketing approaches on the 2017 World Vapor Expo included offering samples of candy flavored e-liquids along with actual matching candy samples. World Vapor Expo began in 2014 at Rosemont, Illinois, US. The first annual Electronic Cigarette Convention started in September 2013 on the Anaheim Convention Center, Vape Shop with the second shifting to the Ontario Convention Center. Vaper Expo UK started in 2016 at Birmingham, UK.

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